Google to Speed Up Chrome for Fast Internet Browsing

 

Google is planning to make Chrome faster in order to provide its users fast Internet browsing experience.

Thanks to a new, open-source data and web compression algorithm for the Internet called Brotli, which Google announced last year to boost its web page performance.

With Brotli, Google will speed up Chrome and users could get a significant performance boost in coming months.

Google introduced Brotli last September and claimed that the new algorithm is a "whole new data format" that could reduce file sizes by up to 26 percent higher than Zopfli, the company's three-year-old web compression technology.

Net result – Fast Internet Browsing

In a post on Google+ on Tuesday, web performance engineer at Google Ilya Grigorik announced that the new algorithm is coming to Chrome soon, which will change the way files are compressed, improving loading speeds by a quarter.

Besides faster loading speeds, Brotli also have additional benefits for smartphone users, which includes:

• Lower data transfer fees
• Reduced battery use

Brotli is currently in beta testing mode, with a current status "intent to ship", however, it is likely to be rolled out with the next stable release of Chrome.

Advantages of Brotli

• Brotli outperforms gzip for typical web assets (e.g. css, html, js) by 17–25%.
• Brotli -11 density compared to gzip -9:
• html (multi-language corpus): 25% savings
• js (alexa top 10k): 17% savings
• minified js (alexa top 10k): 17% savings
• css (alexa top 10k): 20% savings

Chrome to Speed Up Web Page Performance Over HTTPS

At present, Brotli is restricted to HTTPS connections, and if you are curious to see Brotli in action, you can activate the feature in Chrome Canary, which is Google's browser for testing new features.

Thereby, you can carry out internet speed test with the help of various website performance testing tools to know what difference Brotli makes to your Internet browsing experience.

So, Get Ready to Speed Up Chrome and make your web page performance faster.

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Why finding a better ISP is harder than it should be

Thanks to monopolies, the U.S. has fewer ISP options than you'd think. But you might still have some alternatives.

The United States doesn't have the world's worst Internet access by a long shot. But the country that invented the Internet has fallen well behind other wealthy democracies in online access. According to one report, a resident of Washington D.C. will get only 26.42Mbps of download speed for $50 a month. In London, that same price brings 78.70Mbps. In Hong Kong, 302.61.

So what's our problem? According to Susan P. Crawford, author of Captive Audience: The Telecom Industry and Monopoly Power in the New Gilded Age, it's unregulated monopolies. DSL has become too slow for modern uses (such as streaming video). In most neighborhoods, the only other option is your local cable provider, who has to compete with no one. "The monopoly power of local cable incumbents over wired access is striking. The big cable players, Time Warner Cable and Comcast, never enter each other's territories," she told the New York Times in a 2013 interview.

ITU offers an interactive chart that graphically shows how the US fell behind in penetration. In 1999, we pretty much led the world in what little broadband there was. But South Korea leaped ahead of us the next year. By 2013 (the last year on the graph), France, Germany, Canada and several others had passed us by. We continued to gain subscriptions, but other countries gained faster.

So what can you do about it (aside from moving overseas or complaining to Congress)? You can check to see whether you actually do have multiple options. Go to Broadbandnow and enter your zip code. You'll find the ISPs serving your area, with their cheapest and slowest options displayed, plus other information available with a few clicks.

But check the fine print, even on Broadbandnow. The displayed price may be good only for a limited time.

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